Solutions

Solutions : Services

In addition to technology, Rapt offers the media industry a variety of services.

Advisory Services

A consulting services practice drawing on our unprecedented domain expertise, the goal of which is to provide monetization technique that complements the technology today’s leading publishers employ. Examples include: instilling media sales operations with industry-leading approaches to analytics; driving best practice process and organizational design; and informing company-wide media asset monetization strategies.
Read more

Information Services

The recently announced research initiative is designed to provide market-wide visibility into supply, demand, and value dynamics for the digital media industry. This initiative serves the needs of a broad range of constituents – buyers, sellers, and industry analysts alike. Rapt Information Services draws upon Rapt’s unparalleled domain expertise and close collaboration among a set of market participants, including Publicis Groupe Media and others serving as charter data contributors.
Read more

For decades now, agencies have helped marketers buy advertising, but there's no comparable market mechanism devoted to helping publishers and networks sell advertising. In my view, this is a market failure, one that Rapt aims to correct. Rapt is the advisor of choice for leading media companies, helping them develop breakthrough approaches to sales and revenue management.

Tom Chavez
Founder and CEO
Rapt Inc.