• Solutions
• Price Director
• Inventory Manager
• Business Advisor
• Services
• Technical Architecture

Achieve greater control through analytic insights

At its core, Business Advisor is a highly scalable and flexible yield dashboard that exposes revenue, inventory, and price trends across the dimensions a media business is most concerned with - advertisers, sales teams, products, and time. This level of visibility and transparency allows businesses to identify and stop revenue leaks, inform price setting through a deeper understanding of market trends, and better manage their sales teams and product development efforts.

Every sales process needs preventative controls - for example, a real-time 'stop work' order in the workflow that is issued when policy limits are exceeded. Every sales process also needs detective controls that provide, through metrics and analysis, insight into market trends, product performance, and sales behavior. Upon deployment, Business Advisor's multi-dimensional analytics platform emerges as this critical detective control, allowing businesses to better manage sales process; to spot outlier behaviors; and to begin improving process, policy compliance, and revenue performance.

Through the marriage of disparate datasets from a business' internal systems - CRM, order management, and delivery - Business Advisor delivers actionable insights. Metrics are codified, trends are exposed, and the business is given a single version of the truth.

About our technology

Drawing on Rapt's considerable process IP, Business Advisor merges and synthesizes data from various systems into a centralized yield management data warehouse that serves as the backbone for the operational analytics platform. The data warehouse provides an organization with a centralized repository of all dimensions and metrics that are relevant for managing yield and performance. The platform also delivers a rich, role-based access framework that allows administrators to configure multi-dimensional data access for users that is consistent with individual roles in the organization. The reporting framework ensures that the right data is presented to the right user, offering reports that are as useful and relevant to a CFO or senior sales manager as to the most detail oriented business analyst.

Through Rapt's considerable process knowledge and analytic expertise, Business Advisor delivers the business insight and operational analytics that all businesses need to respond to the increasingly data-driven basis of competition emerging in media.

Rapt's Business Advisor is delivering real business value by improving access to information and providing robust analytics. Business Advisor allows us to be better informed and thus make smarter decisions about the pricing and allocation of our online advertising inventory.

Joe Doran
General Manager, Microsoft Advertiser and Publisher Solutions