Reuters Selects Rapt Inventory Manager

News & Information Leader Adopts Rapt On Demand to Support Digital Advertising Operations

San Francisco, CA and New York, NY — October 1, 2007 — Rapt Inc., the leading provider of advertising yield management solutions, and Reuters, the global news and information company, today announced an agreement for the application of Rapt technology and services in support of the Reuters.com digital advertising business.

Reuters has adopted Rapt’s newest offering, a software as a service (SaaS) deployment of its successful Inventory Manager solution. Under the agreement, Rapt On Demand will be deployed to provide advertising inventory forecasting, planning, and management capabilities and will serve as a key component to the yield management efforts of the expanding Reuters consumer-facing media business.

"Reuters.com and our global family of sites continue to grow as a multi-touchpoint news and information service," said Stephen Smyth, Reuters Media Senior Vice President and General Manager of the Americas. "Rapt’s Inventory Manager will provide us with longer term visibility into our advertising inventory, allowing us to help advertisers efficiently reach our audience of affluent business professionals."

Building on its track record with the portals and other major players, Rapt is expanding its technology and services footprint to meet the needs of digital media publishers such as Reuters. The SaaS deployment approach for Rapt Inventory Manager will reduce reliance on third-party data sets, streamline the activation process, lower total cost of ownership, and, most importantly, improve publishers’ revenue capture from web traffic.

"Rapt is responding to the acute inventory needs of rapidly growing digital media players such as Reuters.com," commented Tom Chavez, founder, president, and CEO of Rapt. "Rapt On Demand allows us to serve this vital market sector with a solution that scales and grows as our adopters’ businesses evolve over time, delivering them immediate value through greater control over their advertising assets."

 

About Reuters:

Reuters (www.reuters.com), the global information company, provides indispensable information tailored for professionals in the financial services, media and corporate markets. Through reuters.com and other digital properties, Reuters now also supplies its trusted content direct to individuals. Reuters drives decision making across the globe based on a reputation for speed, accuracy and independence. Reuters has 17,500 staff in 94 countries, including 2,400 editorial staff in 196 bureaux serving 131 countries. In 2006, Reuters revenues were £2.6 billion.

 

About Rapt

Rapt Inc. is the industry standard provider of advertising yield management solutions. These solutions help companies achieve and sustain profit and revenue growth objectives through the deployment of intellectual property-rich technology and advisory services. Rapt's software enables companies to price, predict, and provision their advertising assets, while Rapt's advisory services help companies design and implement best-practice revenue management processes across their organization. Rapt's client base includes CNET Networks, Dow Jones & Company, Fox Interactive Media, Microsoft, MTV Networks, NBC Universal, The New York Times Company, Reuters, The Weather Channel Interactive, Yahoo!, and others. More information about Rapt can be found at: www.rapt.com.

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Contacts

Reuters Media
Ty Trippet
Director of P.R. – U.S.
646-223-4386
ty.trippet@reuters.com

Rapt Inc.
Chris Dale
Atomic PR
415.402.0230
chris@atomicpr.com