Rapt On Demand Launches

Digital Media Technology Leader Formalizes SaaS Activation Model for Its Standard-Setting Yield Management Suite

New York, NY — September 25, 2007 — Rapt Inc., the industry standard provider of advertising yield management solutions, today announced an expansion of its technology and services footprint with the launch of Rapt On Demand. Beginning with its breakthrough forecasting, planning, and reporting application, Rapt Inventory Manager, Rapt will now be providing subscription-based ‘software as a service’ (SaaS) versions of its well-established yield management product suite.

With a deployment window measured in weeks, Rapt On Demand allows advertising-supported businesses of all sizes to enjoy the solutions’ benefits almost immediately, while reducing total costs and eliminating much of the related IT complexity. Beginning with Rapt Inventory Manager, subscribers to Rapt On Demand will enjoy the same highly accurate product-level inventory forecasts, audience insights, and flexible reporting and planning capabilities on which many media companies have come to rely.

Global news and information company Reuters has selected Rapt On Demand to support its burgeoning digital media sales operation. “Rapt is responding to the needs of rapidly emerging digital media players such as Reuters,” said Tom Chavez, founder, president, and CEO of Rapt. “Rapt On Demand allows us to serve this vital market sector with a solution that scales and grows as our adopters’ businesses evolve over time.”

Rapt provides yield management solutions for many media companies, including Dow Jones & Company, Microsoft, and Yahoo!. Rapt On Demand broadens access to this technology, employing a newly developed approach to site tagging and a standard-setting yield data model to reduce reliance on third-party data sets, streamline the activation process, and, most importantly, improve publishers’ revenue capture from web traffic.

Rapt’s standard activation model will remain available to operations who require deeper service levels in configuring and tailoring Rapt’s solutions, and Rapt will continue to offer onsite deployment for those parties requiring ‘enterprise’ installations.

 

About Rapt On Demand

Rapt On Demand solutions allow smaller and emerging digital media companies to deploy Rapt’s industry standard advertising yield management solutions in an efficient and cost effective manner. Benefits include:

• Streamlined deployment – accelerated timelines, reduced project complexity, and less reliance on third-party data integration
• Lower TCO – reduced IT capital expense and lower ongoing maintenance requirements
• Flexible subscription model – variable license terms with ‘right-sized’ pricing for businesses of all kinds

 

About Rapt

Rapt Inc. is the industry standard provider of advertising yield management solutions. These solutions help companies achieve and sustain profit and revenue growth objectives through the deployment of intellectual property-rich technology and advisory services. Rapt's software enables companies to price, predict and provision their advertising assets, while Rapt's advisory services help companies design and implement best-practice revenue management processes across their organization. Rapt's client base includes CNET Networks, Dow Jones & Company, Fox Interactive Media, Microsoft, MTV Networks, NBC Universal, The New York Times Company, Reuters, The Weather Channel Interactive, Yahoo!, and others. More information about Rapt can be found at: www.rapt.com.

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Contacts

Rapt Inc.
Chris Dale
Atomic PR
415.402.0230
chris@atomicpr.com