Rapt Launches Advisory Services

Yield Management Solutions Provider Expands to Deliver 'Sell-Side Agency' Advisory Resource

New York, NY — September 24, 2007 — Rapt Inc., the industry-standard provider of advertising yield management solutions, today announced the formation of its Advisory Services practice. Rapt is building out this function to formalize the consultative role that it currently provides for its many clients, helping media companies better predict, plan, price, and provision their advertising assets.

"For decades now, agencies have helped marketers buy advertising, but there's no comparable market mechanism devoted to helping publishers and networks sell advertising. In my view, this is a market failure, one that Rapt aims to correct," stated Tom Chavez, Rapt's founder, president, and CEO. "This formalizes much of what we've been doing for several years now and cements our position as the advisor of choice when it comes to helping media companies develop breakthrough approaches to sales and revenue management."

To effectively compete in the data-driven media marketplace, companies must instrument a holistic revenue strategy that takes into account the many potential monetization opportunities at their disposal, including direct sales, syndication, ad networks, and marketplaces. Further, they must ensure that day-to-day operations are in lockstep with that broader strategy, making the requisite investments in people, process, and technology. Through its Advisory Services practice, Rapt meets this market need, instilling operations with industry-leading analytic techniques, driving best practice process and organizational design, and making available considerable domain expertise to inform company-wide monetization strategies.

Leading the team will be James Deaker, PhD, the newly-appointed vice president, Advisory Services. Prior to this role, Dr. Deaker held various leadership positions within Rapt's Professional Services organization, including responsibility for the Business Consulting and Engagement Management functions. According to Dr. Deaker, "The market demand for this kind of consultative guidance has been overwhelming. I'm thrilled to be leading the team and to be providing the insight and expertise necessary for media companies to survive and thrive in today's dynamic marketplace."

 

About Rapt

Rapt Inc. is the industry standard provider of advertising yield management solutions. These solutions help companies achieve and sustain profit and revenue growth objectives through the deployment of intellectual property-rich technology and advisory services. Rapt's software enables companies to price, predict and provision their advertising assets, while Rapt's advisory services help companies design and implement best-practice revenue management processes across their organization. Rapt's client base includes CNET Networks, Dow Jones & Company, Fox Interactive Media, Microsoft, MTV Networks, NBC Universal, The New York Times Company, The Weather Channel Interactive, Yahoo!, and others. More information about Rapt can be found at: www.rapt.com.

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Contacts

Rapt Inc.
Chris Dale
Atomic PR
415.402.0230
chris@atomicpr.com