CNET Networks Goes Live With Rapt's Pricing Platform

Rapt Price Director Brings Analytic Infrastructure to Leading Interactive Media Network

San Francisco, California — August 16, 2006 — Rapt Inc., the leading provider of advertising yield management solutions, today announced the successful implementation of its price management and revenue planning platform, Rapt Price Director, for CNET Networks, an interactive media company that has played a leading role in the advancement of online advertising.

"Given their long-held leadership position in digital media, CNET Networks has internalized better than most the importance of data and analytics," stated Xavier Zang, executive vice president of field operations for Rapt. "It's with great pleasure that we bring Rapt Price Director online as the critical analytic infrastructure that not only drives price setting but also informs product and sales strategies to take full advantage of the competing revenue opportunities at their disposal."

Rapt Price Director supports CNET Networks' digital media operations across its portfolio of sites, delivering pricing controls and revenue management capabilities for the business.

"As one of Rapt's first media customers in 2003, CNET Networks has long understood the importance of effective advertising yield management," stated Sam Parker, senior vice president of CNET Networks. "Rapt's solutions are central to managing the complexity and diversity of our network assets and in responding to today's need for data analytics in the competitive online advertising landscape."

Since 1992, CNET Networks has been an innovator in digital media, pioneering many technological and creative developments that have helped to shape the industry. Founded in 1999, Rapt has pioneered the field of advertising yield management, enabling advertising-supported businesses to capture maximum value for their media assets, protect and grow share in the face of dynamic market change, and drive significant annual revenue and margin uplift through the application of proprietary technology and strategic advisory services.

 

About Rapt

Rapt Inc. is the industry standard provider of advertising yield management solutions. These solutions help companies achieve and sustain profit and revenue growth objectives through the deployment of intellectual property-rich technology and advisory services. Rapt's software enables companies to price, predict, and provision their advertising assets, while Rapt's advisory services help companies design and implement best-practice revenue management processes across their organization. Rapt's client base includes CNET Networks, Dow Jones & Company, Fox Interactive Media, Microsoft, MTV Networks, NBC Universal, The Weather Channel Interactive, Yahoo!, and others. More information about Rapt can be found at: www.rapt.com.

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Contacts

Chris Dale
Atomic PR
415.402.0230
chris@atomicpr.com