Fox Interactive Media Selects Rapt to Price, Predict, and Plan Advertising Assets

News Corp. Division Adopts Industry Standard Media Monetization Solution as Key Component of Advertising Infrastructure

San Francisco — August 2, 2007 — Rapt Inc. and Fox Interactive Media (FIM), a division of News Corp., today announced an agreement to deploy Rapt's media monetization platform across FIM's network of online properties. Under the agreement, Rapt will provide strategic advisory services and deploy its entire monetization platform to support of FIM's U.S. advertising sales operations.

"With a portfolio of assets as diverse as FIM's and a competitive environment as intense as ours, it's critical that we invest in best-of-breed publisher infrastructure," stated Michael Barrett, chief revenue officer of FIM. "Rapt is a must-have, foundational part of our sales strategy."

The Rapt solutions will integrate seamlessly with other components of FIM's ad management infrastructure, providing analytic support to monitor and manage business performance. Rapt pricing solutions will deliver smarter rate cards. Rapt inventory solutions will deliver the accuracy, precision, and scalability required to effectively manage inventory dynamics across FIM's network, including the leading social networking site, MySpace (www.myspace.com).

"Rapt is thrilled to be working with this cross-media powerhouse," stated Tom Chavez, founder, president, and chief executive officer of Rapt. "We're honored to serve as a key contributor to the implementation of their strategic media vision."

FIM draws upon the heritage of Fox as a leading media provider for youth, and leverages that experience and knowledge to create a border-free online network that's highly relevant to today's digital consumer. Rapt provides technology and advisory services that drive significant, quantifiable revenue and margin benefit by helping media companies price, predict, and provision their advertising assets. The two companies commenced the work associated with today's announced agreement in April 2007.

 

About Rapt Inc.

Rapt Inc. is the leading provider of media monetization solutions. These solutions help companies achieve and sustain profit and revenue growth objectives through the deployment of proprietary technology and advisory services. Rapt's software enables companies to price, predict, and provision their advertising assets, while Rapt's advisory services help companies design and implement best-practice revenue management processes across their organization. Rapt's client base includes CNET Networks, Dow Jones & Company, Fox Interactive Media, Microsoft, MTV Networks, NBC Universal, Tacoda, The Weather Channel Interactive, Yahoo! and others. More information about Rapt can be found at: www.rapt.com.

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Contacts

Chris Dale
Atomic PR
415.402.0230
chris@atomicpr.com