The Weather Channel Interactive Adopts Rapt Monetization Solutions

 

San Francisco, California — January 17, 2007 —Rapt, a leading provider of pricing and profitability management solutions, announced today that The Weather Channel Interactive, Inc. will adopt components of the Rapt media monetization platform.

Rapt will deploy its Business Director and Price Director software in support of online sales operations for several TWCi properties including weather.com, its new vacation rentals site forGetaway.com, and One Degree, weather.com/onedegree, a site dedicated to global climate change.  Rapt will be delivering pricing controls, analytic infrastructure, and data-driven decision support capabilities for the business.  Rapt’s media solutions have been adopted by many other leading publishers, allowing those companies to capture maximum value for their advertising assets and protect and grow share in the online market.

“Pricing, revenue, and inventory management are more than just operational necessities – they’re proving to be a true competitive advantage,” said Tom Chavez, Founder & CEO of Rapt.  “Rapt is focused on redefining the industry’s approach to management and monetization of advertising assets, and towards that end, I am thrilled to be working with cross-media market leader such as The Weather Channel Interactive.”

Rapt provides sophisticated technology that helps media companies manage and optimize yield from advertising assets.  Across its entire customer portfolio, Rapt software and services support the pricing and planning of more than $27 billion in revenue each year. 

“Rapt solutions will strengthen our industry-recognized leading sales approach and are central to our efforts to improve the efficiency and precision of our revenue management and business planning operations,” said Joe Fiveash, EVP and General Manager of The Weather Channel Interactive.

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About Rapt Inc.

Rapt Inc. is a leading provider of pricing and profitability management solutions.  These solutions help companies achieve and sustain profit and growth objectives through the deployment of intellectual property-rich software and advisory services.  Rapt software, based on Rapt’s proprietary analytic engine technology, enables companies to optimize and mange pricing strategies, while Rapt’s advisory services help companies design and implement best-practice pricing processes across their organization.  Rapt’s client base includes CNET Networks, Dow Jones and Company, MSN, NBC Universal, Seagate, Tacoda, Yahoo! and others.  More information about Rapt can be found at www.rapt.com.

About The Weather Channel Interactive

The Weather Channel Interactive is the leading provider of broadband and wireless weather products including weather.com, Desktop Weather by The Weather Channel, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide.  weather.com reaches more than 30 million unique users each month, is the most popular source of online weather, news and information and is the most trusted source of online weather information according to  Nielsen//NetRatings.  The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video.