Rapt Inc. Names Ben Crain Vice President, Media Business Development

Company Strengthens Focus on Media and Entertainment, Hires Crain to Lead Growing Business

San Francisco, California — October 17, 2005 — Rapt Inc., the leading provider of pricing and profitability management software applications and services, today announced that the company named Ben Crain as its new vice president of Media Business Development. Crain brings more than a decade of industry specific expertise to Rapt's growing media and entertainment business.

In this newly created role, Crain will be responsible for further expanding Rapt's presence within the media and entertainment industries.

"The leadership and experience that Ben brings to Rapt will be an invaluable asset to Rapt's growing media and entertainment business," said Xavier Zang, Executive Vice President, Field Operations. "He understands key business issues for media companies and his proven track record of leading high performance teams and driving sales make him the ideal candidate to drive our media business."

Prior to joining Rapt, Crain spent 8 years with Microsoft Corp. He joined the company's then-nascent interactive business, MSN, in 1997 and played a vital role in growing revenues to a billion-plus dollars annually. During his career at Microsoft, Crain held a variety of sales and business management positions, most recently leading a global Yield Strategy team supporting MSN Sales and Marketing. In this capacity, he oversaw inventory management and pricing for MSN's advertising assets worldwide. While at MSN, Crain was also responsible for the deployment, integration, and activation of two of Rapt's solutions, Business Director and Price Director.

Crain began his career with Turner Broadcasting Systems in Atlanta and New York where he held a variety of sales, inventory management and client service roles.

Rapt already has significant legs in the online media industry with expanding software operations at both Yahoo! and MSN. In a recent report titled "How to Select the Right B2B Price Management Vendor", author Laura Preslan, Vice President of Research at AMR, noted that in the field of pricing management, Rapt "has a lockdown in online media based on work done with MSN and Yahoo! The company's expertise in this vertical sets it apart from the competition."

About Rapt Inc.

Rapt Inc. is the leading provider of pricing and profitability management solutions. These solutions help companies achieve and sustain profit and growth objectives through the deployment of intellectual property-rich software and advisory services. Rapt software, based on Rapt's proprietary analytic engine technology, enables companies to optimize and manage pricing strategies, while Rapt advisory services help companies design and implement best-practice pricing processes across their organizations. Rapt's client base includes Microsoft, HP, Yahoo!, Seagate, and iVillage. More information about Rapt can be found at: www.rapt.com.