Rapt to Host Workshop on Advertising Buying Models at Mixx Conference During Advertising Week 2005 in New York

Panel to feature industry leaders from Yahoo!, Think Equity, iVillage

San Francisco — September 16, 2005 —Rapt Inc., the leading provider of pricing and profitability management software applications and services, today announced that executives from Yahoo!, iVillage and Think Equity will participate in a panel hosted by Rapt at the MIXX Conference and Expo (http://www.mixx-expo.com/), co-produced by the Interactive Advertising Bureau (IAB) and AdWeek Magazines on September 26 & 27 in the Hudson Theater of the Millennium Broadway Hotel in New York City. The panel, will discuss the value of different online advertising buying models.

The panel which features Peter Naylor, iVillage Vice President of Sales, Todd Teresi, Yahoo! Vice President of Sales Operations and John Tinker, Think Equity Partner and Senior Media Analyst, will be moderated by Xavier Zang, Rapt Executive Vice President of Field Operations, and will draw on Rapt's expertise and track record of helping industry leaders in the online media and entertainment industry optimize their pricing strategy.

"We are excited to have Rapt as a sponsor of what we believe will be the pre-eminent interactive advertising event of the year," said Greg Stuart, President and CEO, IAB. "Rapt panelists represent a cross-section of some of the leading industry innovators and we expect the workshop to be highly educational."

"Advertising buying models are top of mind for many industry executives and we are excited to address this critical issue from a pricing perspective," said Xavier Zang, Executive Vice President, Field Operations. "As we continue to further expand our presence in the media and entertainment industry, it is a privilege to be working with IAB and Adweek Magazines on this exciting conference."