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Advancing the State of the Art
in Media Monetization.

Rapt provides technology and strategic advisory services that enable advertising-supported businesses to succeed in an increasingly data-driven media marketplace.

Rapt is must-have infrastructure, allowing publishers and networks to survive and thrive while maintaining control of their data and protecting the primacy of their advertiser and audience relationships.  Learn more

Sample Clients

Solutions

Rapt's yield management solutions leverage IP-rich technology and advisory services to drive significant and quantifiable revenue and margin benefits.
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What do I have to sell?

Robust forecast and planning tools to help businesses understand how their traffic and users translate into salable advertising impressions

How should I sell it?

Pricing, planning, and provisioning for an increasingly dynamic market, managing monetization across direct sales, behavioral networks, and remnant channels

How am I performing?

Analytic controls that turn raw data into actionable insight in monitoring and managing sales teams, product strategies, and overall fiscal performance

Spotlight

March 14, 2008
Microsoft Announces Acquisition of Rapt | Read more
February 8, 2008
Rapt And Publicis Groupe Media Collaborate On New Analytics Service For Digital Media | Read more
December 06, 2007
Rapt Expands Client And Partner List And Extends Technology And Services Footprint | Read more
December 04, 2007
USA TODAY Selects Rapt Inventory Manager | Read more
October 05, 2007
Forbes: What's Next In Web Advertising | Read more
October 01, 2007
Reuters Selects Rapt Inventory Manager | Read more
September 25, 2007
Rapt On Demand Launches | Read more
September 24, 2007
Rapt Launches Advisory Services | Read more
August 21, 2007
The New York Times Selects Rapt, Inc. To Enhance Advertising Yield Management | Read more
August 16, 2007
CNET Networks Goes Live With Rapt's Pricing Platform | Read more
August 01, 2007
Fox Interactive Media Selects Rapt to Price, Predict, and Plan Advertising Assets | Read more
June 18, 2007
Operative and Rapt Inc. Announce Digital Media Integration Alliance | Read more
March 28, 2007
CNET Networks Selects Rapt's Price Management Solution | Read more
March 22, 2007
TACODA Completes Deployment of Rapt Monetization Solutions | Read more
March 03, 2007
Viacom's MTV Networks Selects Rapt's Media Monetization Platform | Read more
January 22, 2007
Rapt Named to AlwaysOn Media 100 | Read more
January 17, 2007
The Weather Channel Interactive Adopts Rapt Monetization Solutions | Read more
December 05, 2006
Dow Jones Online Select's Rapt's Advertising Management Solution | Read more
December 05, 2006
Greg Stuart to Join Rapt Inc. Board of Directors | Read more
August 07, 2006
Rapt and Mercer Management Consulting announce Alliance | Read more
June 27, 2006
TACODA Selects Rapt For Pricing And Revenue Management | Read more
April 05, 2006
Rapt Inc. Short-Listed As A Finalist For The "Red Herring 100 North America" Awards | Read more
February 14, 2006
iVillage Reports Strong Fourth Quarter | Read more
October 21, 2005
Ads Draw Rapt Attention: Rapt Gets Involved In The Media Industry | Read more
October 17, 2005
Rapt Inc. Names Ben Crain Vice President, Media Business Development | Read more
September 07, 2005
Rapt's CEO Tom Chavez Is Profiled | Read more
August 31, 2005
Rapt Launches New First Insight Advisory Service | Read more